By Elizabeth Thoman Editorial Note: First published by the Association for Supervision and Curriculum Development ASCD inthis article provided for many years a succinct introduction to the core concepts and basic pedagogy of media literacy education. When the CML introduced the Five Key Questions inthe article became outdated and is therefore not available for reuse or duplication For a more current overview see Literacy for the 21st Century. In the movie Avalon, Barry Levinson's film portrait of an immigrant family before and after World War II, the delivery of the family's first TV set is portrayed as a significant milestone.
Social Movements The Role and Influence of Mass Media Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
Mass media is a significant force in modern culture, particularly in America.
Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few.
These messages promote not only products, but moods, attitudes, and a sense of what is and is not important. Mass media makes possible the concept of celebrity: In fact, only political and business leaders, as well as the few notorious outlaws, were famous in the past.
As recently as the s and s, television, for example, consisted of primarily three networks, public broadcasting, and a few local independent stations.
Not only has availability increased, but programming is increasingly diverse with shows aimed to please all ages, incomes, backgrounds, and attitudes. What role does mass media play? Legislatures, media executives, local school officials, and sociologists have all debated this controversial question.
While opinions vary as to the extent and type of influence the mass media wields, all sides agree that mass media is a permanent part of modern culture. Three main sociological perspectives on the role of media exist: This theory originated and was tested in the s and s.
Critics point to two problems with this perspective. How media frames the debate and what questions members of the media ask change the outcome of the discussion and the possible conclusions people may draw.
Second, this theory came into existence when the availability and dominance of media was far less widespread. Those people who own and control the corporations that produce media comprise this elite. Advocates of this view concern themselves particularly with massive corporate mergers of media organizations, which limit competition and put big business at the reins of media—especially news media.
Their concern is that when ownership is restricted, a few people then have the ability to manipulate what people can see or hear. For example, owners can easily avoid or silence stories that expose unethical corporate behavior or hold corporations responsible for their actions.
The issue of sponsorship adds to this problem.
|Top International Stories||Number of Individuals with Internet Access: At 17, Pulitzer left Hungary for America where, in a series of newspaper ownerships, he pioneered the use of illustrations and photographs, news stunts and crusades against corruption.|
Advertising dollars fund most media. Networks aim programming at the largest possible audience because the broader the appeal, the greater the potential purchasing audience and the easier selling air time to advertisers becomes.Other films, too, have been created to make people aware of both the impact of the media on leadership and its influence on perceptions of health and body image (see the website for Miss Representation here, as well as another film The Thin Commandments here).
C. Influence through thought leadership, global policy debates and networks 39 is also increasing its engagement with young women and men, their organi-sations, and other stakeholders that matter.
The UNDP Youth Strategy − is designed to complement and reinforce the. Editorial Note: First published by the Association for Supervision and Curriculum Development (ASCD) in , this article provided for many years a succinct introduction to the core concepts and basic pedagogy of media literacy education.
FCS Minority Women, Media, and Body Image1 Carolyn L. Martin and Eboni J. Baugh2 1. This document is FCS, one of a series of the Department of Family, Youth and Community Sciences, Florida Cooperative Extension Service, Institute.
Introduction to the Arab World. The Arab homeland stretches some 5, miles— nearly twice the distance between New York and San Francisco—from the Atlantic coast of northern Africa in the west to the Arabian Sea in the east, and from the Mediterranean Sea in the north to Central Africa in the south.
In December , the U.S. Federal Trade Commission (FTC) released a report showing how media industries, including the music industry, aggressively market media meant for adults to young children.
The report showed that albums containing explicit content were frequently advertised on TV shows and websites popular with youth.