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When faced with an abundance of different marketing tools and solutions, it can be all too easy to fall into the trap of spreading your game plan thin and lose focus on core objectives.
Here are 5 steps to create an effective commercial real estate marketing plan: It sounds obvious but prepare a detailed analysis of the individuals or companies you want to sell or lease to.
What do they offer and how can you differentiate yourself from the pack? At this point it is also an ideal moment to: A fundamental step towards introducing your property to potential customers is through strong, visual and atmospheric imagery that brings the property to life and tells its unique story.
Crafting the value proposition with good copy will help set the foundation for your marketing communications and materials.
Tried and tested offline marketing approaches are still the most successful way generate trust, familiarity and gain a personal association with possible investors and tenants.
Where possible, ensure that the design can be adapted for digital use. The key to success is access to a laser targeted list and investing in a direct mail piece that stands outs.
Networking at local or national CRE events can help generate more awareness for who you are and put you in touch with the right people to do business together. But establishing a highly visible online presence is vital.
In this section we have put together a stellar online marketing formula for this competitive marketplace. Websites need to be visual, informative and user-friendly for any device desktop, tablet and mobile. Break up the text with special features such as downloadable floor plans, interactive stacking charts, high-resolution images, videos, and dynamic location maps to set your self apart from the competition.
You can add an engaging blog or news section where you can communicate with potential tenants, investors and brokers on a less formal level to give a human personality behind your brand. Provide useful insights on industry trends, highlight lease transactions, offer expert advice, news and other interesting company and property updates.
Alternatively you can even contribute as a guest writer on real estate blogs and external websites, but be sure to include links that then transfer the reader over to a specific page of the property site.
Include information about the property as well as relevant industry updates and be sure to link it back to your website and social media pages. Make sure it has something definitive to say and contains unique, newsworthy content.
Include descriptive anchor links that when clicked on will take the reader to a chosen page of your property or company website you wish to highlight. Now a widely accepted commercial real estate marketing tool, sites such as Twitter and LinkedIn are used to demonstrate expertise and get the corporate message across in a more informal way, opening up discussions and allowing users to leave comments.
A major advantage of this type of advertising is the immediate and measurable results and its ability to give you more control over ROI. Need a sample template?Commercial Real Estate Template for PowerPoint– a PowerPoint shapes collection of building and map attheheels.com Office template is impressive with red highlights that functional design.
It features a specific layout that aims for an easy grasp of information. Business Forms & Templates. Get instant access to hundreds of business forms, templates, and contracts online today.
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